the buyer has need of a hundred eyes, the seller of but one

Cf. It. chi compra ha bisogna di cent’ occhi; chi vende n’ha assai di uno, he who buys needs a hundred eyes; he who sells but one.

1640 G. HERBERT Outlandish Proverbs no. 390 The buyer needes a hundred eyes, the seller not one.

1745 B. FRANKLIN Poor Richard’s Almanack (July) He who buys had need have 100 Eyes, but one’s enough for him that sells the Stuff.

1800 M. EDGEWORTH Parent’s Assistant (ed. 3) III. 86 He taught him..to get..from customers by taking advantage of their ignorance... He often repeated..‘The buyer has need of a hundred eyes, the seller of but one.’

1928 Illustrated Sporting & Dramatic News 7 Jan. 27 (caption) The buyer has need of a hundred eyes. The seller of but one.


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